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Smartphone Free Childhood Pact

Smartphones have re-shaped childhood

Smartphones weren't designed with kids in mind – but they’ve reshaped childhood almost overnight. In the UK, 89% of 12-year-olds now own one, and so do a quarter of children aged 5 to 7. On average, kids get their first smartphone aged nine.


Instead of growing up slowly, children are being pulled into a digital world built to keep them hooked. The impact on their development, mental health and relationships runs deep – and we can’t afford to look away any longer.

Click here to find out some of the biggest issues

Join our growing number of parents asking for change